Colorism is deeply entrenched in the beauty industry, despite the high potential profits offered by racialized market segments. This case examines Fenty Beauty, an inclusive celebrity cosmetics line that has been praised by consumers and commentators alike for developing cosmetic products that can be used by all women.
Between 2009 and 2017, Black women, who are the fastest growing group of entrepreneurs in the United States, received only 0.0006% of venture capital financing. This case study examines how Backstage Capital attempted to create a US$36 million fund exclusively for Black female entrepreneurs.
This case study examines how Boxed, an e-commerce startup, used its “Rethink Pink” program to take a stand against pink tax and tampon tax while also gaining the trust and loyalty of women consumers.
This case study shows how Ellevest, a “gender-aware” financial robo-advisor, addressed the challenges that women face when saving and investing, and continuously evolved its services to emerge as an industry leader.
This case studies Cheerio Corporation Co., Ltd., a Japanese beverage company, and how its decision to advocate for greater LGBTQ+ inclusion in Japan allowed the company to tap into a profitable, underserved market segment, as well as to create a unique value proposition in an increasingly competitive market.
Holacracy is a management system that aims to redistribute power by defining roles within an organization in terms of the authority associated with each. This case examines The Moment’s adoption of Holacracy and how the new system encouraged rebalancing of power between genders within the organization.
McCarthy Uniforms is a uniform supplier to schools, sports teams, municipalities, and businesses. This case study focuses on how the leadership team used gender-based analysis to identify growth opportunities in a turnaround strategy to save McCarthy Uniforms from bankruptcy.
This case study examines Amazon Studios' Trans-Affirmative Action Program on the set of "Transparent," which aimed to hire, train, and support trans people at every level of the production, showing the systemwide effort that must be undertaken to make workplace inclusion effective.
Attracting and retaining diverse talent has been a persistent challenge within financial services. This case study examines the current state of the industry and asks how capital markets can foster an environment that is inclusive and supports career advancement for women as well as men.
Organizations are seeking to apply a “gender lens” to all of their work. This case study shows how Root Capital's used gender analysis in its Women in Agriculture Initiative to improve their impact. It provides clear examples of gender analysis at work, how it is done and the organizational implications of doing it.