Cheekbone Beauty is a purpose-driven business model that supports Indigenous youth while also challenging the consumer-focused narrative in cosmetics by embracing and championing the circular economy.
This case study examines how The GIST created a sports media source for the largely untapped market of women and casual sports fans who have felt excluded from this industry for too long.
This case study looks at what led Gillette, the king of masculine brands, to create their "The Best a Man Can Be" campaign about toxic masculinity and sexual harassment - and whether it was a success or not.
This case study shows how AccessNow used human-centred design to provide a tool for people with disabilities and generate awareness and a cultural shift around accessibility.
This case study examines how Portfolia, a financial tech firm, has unlocked women as investors while backing innovative companies with diverse leadership that are contributing to solving social problems.
This case study looks at how YWCA responded to the COVID-19 pandemic by seeking new ways to serve its vulnerable communities with fewer resources, while also maintaining organizational sustainability.
This case studies how the storytelling platform Wattpad uses data-driven diversity and inclusion measures to solidify its user base, improve employee well-being, and catalyze growth.
This case studies Walmart’s Women’s Economic Empowerment (WEE) initiative, which succeeded not only in supporting and training women entrepreneurs, but also in incorporating their businesses into Walmart’s supply chain.
Colorism is deeply entrenched in the beauty industry, despite the high potential profits offered by racialized market segments. This case examines Fenty Beauty, an inclusive celebrity cosmetics line that has been praised by consumers and commentators alike for developing cosmetic products that can be used by all women.
Between 2009 and 2017, Black women, who are the fastest growing group of entrepreneurs in the United States, received only 0.0006% of venture capital financing. This case study examines how Backstage Capital attempted to create a US$36 million fund exclusively for Black female entrepreneurs.
