This case studies Walmart’s Women’s Economic Empowerment (WEE) initiative, which succeeded not only in supporting and training women entrepreneurs, but also in incorporating their businesses into Walmart’s supply chain.
Colorism is deeply entrenched in the beauty industry, despite the high potential profits offered by racialized market segments. This case examines Fenty Beauty, an inclusive celebrity cosmetics line that has been praised by consumers and commentators alike for developing cosmetic products that can be used by all women.
Between 2009 and 2017, Black women, who are the fastest growing group of entrepreneurs in the United States, received only 0.0006% of venture capital financing. This case study examines how Backstage Capital attempted to create a US$36 million fund exclusively for Black female entrepreneurs.