A former professional cricketer and a sports agent to some of India’s top female athletes, Adil has witnessed first-hand the major imbalance in gender equality within the sports industry. It was this disparity that strengthened his resolve to enhance all-round capacities of women athletes and realign gender frameworks in sports. His efforts tackling gender bias led him to be appointed as a Trustee of Kri Foundation, a non-profit that pioneers in the empowerment of women and disadvantaged groups in India. As a Trustee, he was responsible for leading the Foundation’s female empowerment through sports vertical. An MBA candidate at the Rotman School of Management, Adil envisions to start his own sports management venture that focuses exclusively on creating a conducive environment for female athletes to flourish.
MBA Student Fellow Project
Adil’s project looked to assess the inherent bias that exists around corporate sponsorship in women’s sports, what its root causes are, and how it can be overcome so that decisions around sponsorship are taken with an unbiased gender lens. By utilizing case studies and interviews, as well as researching global best practices, he outlines five recommendations for increasing the coverage of women’s sports globally that will ultimately help close the gender gap in sponsorship.