MBA Student Fellow Project
Considerations for Brand Managers in Fostering Women’s Representation in CPG Advertising
Born in Mexico City, Mauricio holds an Honours Bachelor of Design and Visual Communication. He has volunteered in various organizations in Mexico, China and Canada, where he has had the opportunity to develop a genuine interest in diversity and inclusion themes. Before Rotman, Mauricio reflected this passion by creating various marketing campaigns for international singers and brands on radio, television, and online platforms. Through such initiatives, he sought to promote messages and characters aligned with gender equality and diversity in all its forms. As a passionate advocate for inclusive leadership in the media and entertainment, Mauricio is looking to lean on GATE to help improve projects in this industry and remedy the persistent gaps.