Gender and the Economy

Tag: Innovation+creativity

Research briefs, news, and event recaps related to innovation and creativity.

The GIST challenges gender inequality in sports media
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Overview

The professional sports industry is largely dominated by men, from management to media. The GIST has challenged this gender gap by creating a sports media source for the largely untapped market of women and casual sports fans who have often felt excluded from this industry that has been an old boys’ club for too long.

Course Topics:
- Innovation and entrepreneurship
- Business design
- Diversity and inclusion
- Business of sports
- Media industry
- Gender analysis
Introduction:

The origin story of The GIST—a sports media start-up based in Toronto, Canada—has become the stuff of legend. Three friends, Ellen Hyslop, Jacie deHoop, and Roslyn McLarty, were chatting over dinner one night back in the winter of 2017 when conversation turned to a recent win by the Toronto Maple Leafs. Hyslop had excitedly brought up the win because it meant the team was headed to the playoffs for the first time in four years. Her friends were riveted as she spoke animatedly about the game and its ramifications, leaving the women wanting to hear more—something they did not typically feel when talking about sports.

It was this conversation that caused deHoop and McLarty to wonder why, despite having participated in competitive sports, their past experience had not translated into a continued passion for sport as adults. Through researching the answer to this question, the three women found that not only are professional sports themselves male-dominated, but the industry as a whole, from management to media, is as well. They found that “less than 14% of sports journalists are women, only 4% of sports media content is dedicated to female athletes, and less than 2% of c-suite executives in major-league sports are women.” This male-focused content had persisted despite the fact that “women make up 47% of highly engaged, passionate sports fans” across a collection of thirteen of the world’s most popular sports. It was from this realisation that the idea for The GIST was born: a sports media source created by women for all those underserved fans that have not always felt sports are for them. The founders began their journey challenging the status quo of conventional sports media with a bi-weekly newsletter covering men’s and women’s sports, with an emphasis on Toronto’s professional sports teams. From these modest beginnings The GIST has expanded across North America and become a uniquely female voice leveling the playing field of an industry that has for too long been the epitome of an old boys’ club.

View and download the full case study.

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This case was written by:

This case was written by Victoria Sahagian and Ana Baseio. The authors prepared this case under the supervision of Professor Sarah Kaplan, with guidance from Alyson Colón, Bonnie Lam and Vanessa Serra Iarocci and research assistance from Carmina Ravanera. The authors are grateful for the participation of Jacie deHoop in this project.

[/fusion_text][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” flex_grow=”0″ top_margin=”10″ bottom_margin=”10″ width=”” alignment=”center” border_size=”” sep_color=”” icon=”” icon_size=”” icon_color=”” icon_circle=”” icon_circle_color=”” /][fusion_button link=”https://www.gendereconomy.org/education/case-studies/” text_transform=”” title=”” target=”_blank” link_attributes=”” alignment_medium=”” alignment_small=”” alignment=”” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” color=”custom” button_gradient_top_color=”#62bd19″ button_gradient_bottom_color=”#62bd19″ button_gradient_top_color_hover=”#00c2e2″ button_gradient_bottom_color_hover=”#00c2e2″ accent_color=”” accent_hover_color=”” type=”” bevel_color=”” border_width=”” border_radius=”” border_color=”” border_hover_color=”” size=”” stretch=”yes” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” icon=”” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]See more case studies[/fusion_button][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” flex_grow=”0″ top_margin=”20″ bottom_margin=”20″ width=”” alignment=”center” border_size=”” sep_color=”” icon=”” icon_size=”” icon_color=”” icon_circle=”” icon_circle_color=”” /][fusion_recent_posts layout=”default” picture_size=”fixed” hover_type=”none” columns=”3″ number_posts=”3″ post_status=”” offset=”0″ pull_by=”category” cat_slug=”case-studies” exclude_cats=”” tag_slug=”” exclude_tags=”” thumbnail=”yes” title=”yes” meta=”no” meta_author=”no” meta_categories=”no” meta_date=”yes” meta_comments=”yes” meta_tags=”no” content_alignment=”” excerpt=”no” excerpt_length=”35″ strip_html=”yes” scrolling=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
June 21, 2021
AccessNow: The app creating a more accessible world
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Overview

AccessNow is an app that empowers people with disabilities to find accessibility information for locations around the world. This case study shows how founder Maayan Ziv innovated and used human-centred design to not only create the app but also to generate awareness and a cultural shift around accessibility.

Course Topics:
- Innovation and entrepreneurship
- Disability and accessibility
- Human-centred design, Universal design
- Business design
Introduction:

AccessNow is a crowdsourced app developed by Maayan Ziv in 2015. It is designed to empower those with disabilities to live more independently by making it easier to access information about accessibility for locations around the world. Driven by the mission to “share accessibility information around the world by mapping as many places as we possibly can,” Ziv has created a community of users who input data into the app. This community is composed of people living with or without disabilities, and user engagement is critical to ensuring the platform provides current and wide-reaching information. “Our goal is to develop a platform which will invite all people, with and without disability, to engage and share info about the accessibility of their own experiences, and overall, to help people get on with their life.” Born with muscular dystrophy, and a wheelchair user since childhood, Ziv understands the struggles that people with disabilities face when they try to find information on accessible places. This lack of information serves as another barrier to accessibility, and by extension, to freely living life. Ziv decided something needed to be done to fill this information gap and remove the barriers it created, not only for her own benefit, but for the entire disability community.

View and download the full case study.

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This case was written by:

This case was written by Ana Baseio and Victoria Sahagian. The authors prepared this case under the supervision of Professor Sarah Kaplan, with guidance from Alyson Colón, Bonnie Lam and Vanessa Serra Iarocci and research assistance from Carmina Ravanera.

[/fusion_text][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” flex_grow=”0″ top_margin=”10″ bottom_margin=”10″ width=”” alignment=”center” border_size=”” sep_color=”” icon=”” icon_size=”” icon_color=”” icon_circle=”” icon_circle_color=”” /][fusion_button link=”https://www.gendereconomy.org/education/case-studies/” text_transform=”” title=”” target=”_blank” link_attributes=”” alignment_medium=”” alignment_small=”” alignment=”” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” color=”custom” button_gradient_top_color=”#62bd19″ button_gradient_bottom_color=”#62bd19″ button_gradient_top_color_hover=”#00c2e2″ button_gradient_bottom_color_hover=”#00c2e2″ accent_color=”” accent_hover_color=”” type=”” bevel_color=”” border_width=”” border_radius=”” border_color=”” border_hover_color=”” size=”” stretch=”yes” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” icon=”” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]See more case studies[/fusion_button][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” flex_grow=”0″ top_margin=”20″ bottom_margin=”20″ width=”” alignment=”center” border_size=”” sep_color=”” icon=”” icon_size=”” icon_color=”” icon_circle=”” icon_circle_color=”” /][fusion_recent_posts layout=”default” picture_size=”fixed” hover_type=”none” columns=”3″ number_posts=”3″ post_status=”” offset=”0″ pull_by=”category” cat_slug=”case-studies” exclude_cats=”” tag_slug=”” exclude_tags=”” thumbnail=”yes” title=”yes” meta=”no” meta_author=”no” meta_categories=”no” meta_date=”yes” meta_comments=”yes” meta_tags=”no” content_alignment=”” excerpt=”no” excerpt_length=”35″ strip_html=”yes” scrolling=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
June 21, 2021
How Portfolia empowers women investors to fund innovative companies
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Overview

Women do not invest their money as much as men, even though they control 40% of the world’s wealth. Trish Costello created Portfolia, a financial tech firm, to “unlock women as investors” and back innovative companies with diverse leadership that are contributing to solving social problems.

Course Topics:
- Finance and investing
- Innovation and entrepreneurship
- Business design
- Gender analysis
Introduction:

Portfolia is a financial tech firm, with venture capital as its first product. The company was founded by Trish Costello to activate the wealth of women in an engaging way. Costello has years of experience in the venture capital industry including co-founding the Kauffman Fellows, where she trained people to work in venture capital. During her time with the Kauffman Fellows, Costello felt that she was making a difference in the ability of women to be active, successful investors in venture. Over 25% of the fellows were women and the program was placing them in the industry as leaders. After returning from a break with fresh eyes, Costello realized two things: first that her efforts at Kauffman Fellows were not moving the needle, as women were still not becoming active investors in venture capital, and second, that women’s financial power was growing.

View and download the full case study.

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__________________________

This case was written by:

This case was written by Ana Baseio and Victoria Sahagian. The authors prepared this case under the supervision of Professor Sarah Kaplan, with guidance from Alyson Colón, Bonnie Lam and Vanessa Serra Iarocci and research assistance from Carmina Ravanera. The authors are grateful for the participation of Trish Costello in this project.

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June 21, 2021
Women in data science: Careers and opportunities – GA:P Event Series

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Could your next career move be in data science? Join our panel discussion to hear about career opportunities in this rapidly growing field.

About Our Speakers:

Meghan Chayka—is a Co-Founder/co-CEO of Stathletes, a hockey data and analytics company. Stathletes provides industry leading hockey insights in over 22 leagues worldwide and has scaled to the highest professional levels across North America and Europe. In another industry role, Meghan is a Data Scientist in Residence at the Rotman School of Management at the University of Toronto. In 2019, she was featured on the insert cover of the Hockey News’ Top 100 of power and Influence, listed at 95 overall and in the Top 10 for Hockey Business Executives. Meghan and Stathletes have also been awarded Top Young Entrepreneur of the Year for 2018/2019 by the Ontario Chamber of Commerce and Top 40 under 40 in hockey for the Athletic in 2019 & 2020. She is active in Canadian consulate international events and was the keynote speaker in multiple women in technology conferences in the EU.

Jane Ho—Jane leads a Data & Analytics team at TD’s Innovation, Technology and Shared Services (ITSS) group. She has been with TD for five years and has led Analytics teams for customer facing contact centre and collections businesses. Prior to TD, Jane held increasingly senior roles in Marketing and Analytics in Telecommunications, Retail and Insurance. Jane is the Co-Chair of Women in Data & Analytics at TD, and is also President of the Queen’s University Smith Analytics & AI Alumni Club.

Caitlin MacGregor—Caitlin MacGregor has always been passionate about identifying people’s potential. That’s why, after building two businesses for other people, she founded Plum. Plum quantifies human potential through the power of Industrial/Organizational Psychology and AI, creating agile enterprises and successful employees by matching people to jobs where they thrive. Caitlin is particularly passionate about supporting women to reach their full potential; she’s a regular speaker at women entrepreneur events and a champion of #movethedial, an initiative dedicated to increasing the leadership of women in tech. Caitlin was selected by Springboard Enterprises NYC as one of the top 10 businesses led by women.

Elizabeth Richards—Senior Policy Officer, Results and Delivery Unit, Privy Council Office. Elizabeth currently supports the Prime Minister and Cabinet in achieving progress on top government priorities to build a more inclusive Canada and cultivate a strong data culture across the public service. Early in the pandemic, Elizabeth played a leadership role in advancing data on COVID-19 business programs, ensuring that decision-makers could identify the types of firms in need of federal supportꟷdata that made analysis on policy gaps and how to evolve programs in real time possible.

Moderated by:

Susanna Tai—Offering Manager, Watson Data & AI Platform, IBM Software Group

The Gender Analytics: Possibilities (GA:P) Event Series is an exciting multi-session online series. This unique online experience will highlight how emerging areas of analytics applied to issues around diversity and gender shape risks and opportunities for many organizations, operations and outcomes. Experts in data analytics, gender, and diversity, and inclusion more broadly will share their research and insights to an audience of business, academic, and government leaders.

The GA:P Event Series is being planned jointly by two Rotman research centers, the Institute for Gender and the Economy (GATE) and TD Management Data and Analytics Lab co-organized by Susan Christoffersen (Co-Academic Director, TD MDAL), Sarah Kaplan (Director, GATE) and Matt Mitchell (Co-Academic Director, TD MDAL).

This event was co-hosted by the Institute for Gender and the Economy and the TD Management Data Analytics Lab.

Stay tuned for an event recap and video.

Venue: On May 13, Rotman Events will email registrants the link to the page where you can watch the livestream.

Please register here for this event.

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May 20, 2021
Gender Analytics: How Gender-Based Insights Create Value

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Gender-based insights can inform innovative new ways of working, doing business and designing policy.

Take snow plowing: Most municipalities focus on getting the roads clear after a major snowfall. But when you clear snow from roads before you clear the sidewalks, it turns out that you get many more slip-and-fall accidents — and most of these are women, because they are more likely to be out walking kids to school in the mornings.

What about car safety? Women are 47 per cent more likely to be injured and 17 per cent more likely to die when they get in a car accident because most vehicle crash tests are done with crash test dummies that are male-sized and have male features.

In the realm of investment management, research shows that women are highly likely to leave their investment advisors when their spouses pass away because those advisors had never worked with them effectively. And facial recognition technology is coming under fire for many reasons these days, but one important one is that these tests are much less accurate in recognizing women’s faces, especially women of colour.

Read the full article here.

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May 10, 2021
Why gender inclusive design? Product and service design for everyone – GA:P Events Series
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How can the emerging field of Gender Analytics help leaders identify risks and uncover new opportunities in product and service design? This kick-off panel to the Gender Analytics: Possibilities Event Series was an exciting discussion with Vanessa Iarocci, Former CEO and President of McCarthy Uniforms; Sylvia Kwan, Chief Investment Officer of Ellevest; and Nitasha Mehta, Senior Director, CPG Brand Partnerships at Boxed; in conversation with Kathy Moscou, Assistant Professor at OCADU. Together these leaders and innovators discussed how gender analytics has helped them to find new markets, innovate, improve performance, and grow their businesses. From online retail to finance to uniform design, gender analytics led to benefits for their companies and for the customers they serve.

To learn more about how to implement Gender Analytics within your organization, see our Coursera Specialization, Gender Analytics: Gender Equity through Inclusive Design.

What barriers might someone face in implementing gender analytics within an organization?

Gender analytics is about using gender and intersectional lenses to unearth new solutions and ideas. However, it can often be misconstrued as “pink marketing” that will take away from financial returns.

In fact, gender analytics is not an add-on but a comprehensive change in understanding product and service design to uncover untapped opportunities. Organizations regularly undertake these types of processes and they can do the same through a gender lens. For example, women investors are an untapped market compared to men, particularly because investment firms historically have not acknowledged women investors’ needs or made them feel welcome. The roboadvisor start-up Ellevest has addressed this gap by using gender analytics to create financial solutions that specifically work for women.

What practices or lessons have you learned from implementing gender analytics in your organizations?
- If businesses don’t adjust to prioritize equity, equality, and other social issues, the market will adjust for them through new entrants who do make this a priority.
- While some may see gender analytics as financially costly in the short-term, cases such as Boxed’s removal of the pink tax on products for women show that it can lead to increased financial returns, including through improving customer loyalty and public relations.
- Diverse perspectives can uncover opportunities. Equitable representation on teams can help ensure that organizations don’t have blind spots in products and services.
- Employers can cultivate ideas from within their organizations by creating an open environment and / or forums that facilitate employees to speak about their ideas and talk through issues that are important to them. This can end up influencing an organization’s direction in products and services.
Watch the panelists discuss how they used gender inclusive design in their businesses.

To read more about these leaders’ successes in gender analytics and inclusive design in their organizations, see the following case studies:
The Gender Analytics: Possibilities (GA:P) Event Series is an exciting multi-session online series. This unique online experience will highlight how emerging areas of analytics applied to issues around diversity and gender shape risks and opportunities for many organizations, operations and outcomes. Experts in data analytics, gender, and diversity, and inclusion more broadly will share their research and insights to an audience of business, academic, and government leaders.

The GA:P Event Series is being planned jointly by two Rotman research centers, the Institute for Gender and the Economy (GATE) and TD Management Data and Analytics Lab co-organized by Susan Christoffersen (Co-Academic Director, TD MDAL), Sarah Kaplan (Director, GATE) and Matt Mitchell (Co-Academic Director, TD MDAL).

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April 22, 2021
Rethink pink: Elimination of pink tax by online retailer Boxed
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Overview

This case study examines how e-commerce household goods startup Boxed leveraged the grassroots movement against gender-based price discrimination and taxation on feminine hygiene products by implementing its “Rethink Pink” program in 2016. In addition to addressing these issues by implementing gender-neutral pricing, the program also succeeded in gaining the trust and loyalty of women consumers.

Course Topics:
- Gender analysis
- Innovation
- Diversity and inclusion
- Corporate social responsibility
- Entrepreneurship
- Marketing
Introduction:

Female shoppers continue to face gender-based price discrimination, known as the “pink tax”, and the obligation to pay sales tax on feminine hygiene products, known as the “tampon tax”. Perhaps the most striking reporting of the pink tax, a 2015 study by New York City’s Department of Consumer Affairs, found that almost all women’s products, from jeans to deodorants, are priced higher than similar products for men. The study concluded that “women are paying thousands of dollars more over the course of their lives to purchase similar products as men.” In that same year, women from 41 of the 50 American states were paying a “tampon tax” on feminine hygiene necessities. Despite growing concern among Americans regarding these issues, government institutions have been slow to respond. In the meantime, one company decided to take a stand, turning discriminatory pricing into a positioning advantage.

Given the proportion of women who are responsible for their households’ shopping needs, it is no surprise that nearly half of the early adopters of online grocery shopping were also women, despite their more skeptical attitude toward online shopping as compared to men. Boxed, an e-commerce startup that offers the bulk-buying convenience of a wholesale shopping club through their mobile app and online store, realized the importance of these women online shoppers early on. In fact, the majority of Boxed customers are women. Founded in 2013 and growing from US$40,000 to US$100 million in sales in just three years, the company soon risked having to lower its profit margins to address growing price competition with other online retailers. In 2016 a long-discussed partnership between delivery service Instacart and wholesale giant Costco took off, and Walmart also launched online sales. In search of greater differentiation and a way to increase valuable female customer loyalty, Boxed, which had thus far marketed “easy shopping”, looked to a non-traditional avenue, implementing a women-focused initiative at the intersection of corporate social responsibility and marketing. Leveraging the grassroots movement against gender-based price discrimination and taxation on tampons, Boxed implemented its impactful “Rethink Pink” program in 2016, addressing both issues on behalf of their customers. Four years later, Boxed continues to highlight the program to ensure the loyalty of female online shoppers whose increasing numbers are accelerating more than ever in the midst of the 2020 global pandemic.

View and download the full case study

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This case was written by:

This case was written by Bashir Chalabi and Stephanie Taylor. The authors prepared this case under the supervision of Professor Sarah Kaplan, with guidance from Bonnie Lam and Vanessa Serra Iarocci and research assistance from Carmina Ravanera. The authors are grateful for the participation of Nitasha Mehta in this project.

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March 22, 2021
Ellevest: Investment technologies for Women
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Overview

Research shows that over 70% of women are dissatisfied by the services offered by financial institutions. This case study looks at how Sallie Krawcheck created and evolved Ellevest, an investment platform which is “gender-aware” and simultaneously helps women reach their financial goals, in order to address the many challenges that women face when investing.

Course Topics:
- Gender analysis
- Finance and investing
- Innovation
- Women’s empowerment
- Business design
Introduction:

Women in the United States are expected to control 51% of personal wealth by the end of 2020 and are set to inherit US$28.7 trillion in next 40 years. Yet research conducted by the Boston Consulting Group in 2016 suggests that 71% of women are dissatisfied by the services offered by their financial institution. This lack of financial services that fulfill women’s needs presents an opportunity for business, which financial institutions have begun to notice. It is also an opportunity for new ventures that would seek to prioritize the needs of women investors.

Ellevest is a robo-advisor that provides customized recommendations on how investors can allocate their funds in different assets in order to meet their goals. It was founded by Sallie Krawcheck in 2014 to “get more money in the hands of women”. To create an investment platform which is “gender-aware” and simultaneously helps women reach their financial goals, Krawcheck included considerations such as a gender-specific salary curve, longer lifespan, and differing retirement investment priorities.

View and download the full case study

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This case was written by:

This case was written by Sonal Gupta and Bashir Chalabi. The authors prepared this case under the supervision of Professor Sarah Kaplan, with guidance from Bonnie Lam and Vanessa Serra Iarocci and research assistance from Carmina Ravanera. The authors are grateful for the participation of Sylvia Kwan in this project.

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March 22, 2021
It’s 2020 and the world is on fire — it’s time for business to propose radical climate change solutions

March 16, 2020
Sarah Kaplan on “The 360° Corporation: From Stakeholder Trade-offs to Transformation”

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“We have a lot of crises – gender equality crises, climate crises – that we are all facing. And we need to have a better way to have a conversation about these issues inside organizations. That’s what this book is meant to do,” said Sarah Kaplan, Director of the Institute for Gender and the Economy and author of The 360° Corporation: From Stakeholder Trade-Offs to Transformation.

In her talk at the Rotman School of Management on September 26, Kaplan said that society is increasingly turning away from the idea that the main responsibility of businesses is to shareholders. For example, 181 CEOs from the Business Roundtable recently signed a statement that businesses must benefit customers, employees, suppliers, and communities, in addition to their shareholders.

But how do businesses go about doing this effectively? Kaplan’s book points to four mistakes that managers are making when working on stakeholder issues, and discussed the actions organizations can take to make change. These four mistakes are:

Not knowing how business models create trade-offs

Organizations are not having enough conversations about their stakeholder trade-offs. For example, do delivery companies recognize the increased pollution and poor labour conditions that come with same-day delivery? Companies also need to examine who isn’t at the table when business decisions are made, and how these people can be invited to the conversation.

Starting with the business case

Beginning with a business case for diversity, inclusion, or sustainability gets in the way of progress. Business cases have not led to change over the last few decades because they limit companies to incremental solutions. Instead, Kaplan argued for rethinking trade-offs by targeting existing social and environmental problems first, and demonstrating the business case later on.

Treating corporate social responsibility as an “add-on”

Often, corporate social responsibility is done “off the side of someone’s desk”. Kaplan suggested that instead, corporate social responsibility be treated as an opportunity for business transformation. It can play a key role in how businesses function, put out new products and services, and innovate.

Giving up when a solution isn’t found

Innovating around trade-offs is difficult but not impossible, and not finding a solution right away cannot be used as an excuse not to act. As Kaplan explained, “Sometimes you have to start just by doing the right thing, and figuring out through experimentation along the way…you’re going to learn, and it’s going to get you somewhere.”

For more on The 360º Corporation: From Stakeholder Trade-offs to Transformation, click here.

Watch the video below to learn more.

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Or register below for these upcoming events

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September 26, 2019