Research briefs, news, and event recaps related to feminism.

Knix Period Underwear: Navigating Growth in a Market Neglected by Venture Capital

This case study examines how Knix has been able to redefine the menstrual products industry and establish leadership in leakproof period and incontinence wear. Knix’s success urges us to examine how the shift towards a more inclusive, adaptive business model resonates with the customer base can build new market opportunities. 

2023-12-14T19:10:47-05:00Categories: Case Studies|Tags: |