Entrepreneurship is often touted as a primary route to economic empowerment in developed and developing countries alike, particularly for women. However, there are challenges with this model because of specific barriers such as unequal capital distribution (e.g., venture capital funding), pressures created by work-life conflicts, and gendered views of what an “entrepreneur” looks like.  As of February 2018, only 15.7% of Canadian entrepreneurs identified as women, though (according to the Global Entrepreneurship Monitor) this is higher than the North American average of 12% and the European and Central Asian average of 6%.

Below, we’ve curated a collection of our best research and insights on this subject.

Entrepreneurship is the process of designing, launching, and running a new business. It requires not just a good idea but also early sources of funding, as well as access to markets and networks for information, support, and advice. Female entrepreneurs in particular struggle to access funding and networks. They are also more likely than men to start businesses later in their careers because they need the additional income and/or flexibility.

In Canada, and globally, entrepreneurship can promote economic development by generating new wealth, spurring innovation, and creating new goods and services. It also provides individuals, particularly women, with the means to support themselves, and others, through hiring and spending. This is why entrepreneurship has often been touted as an empowerment tool for women.

A first question is whether entrepreneurship is really the best empowerment tool. Too many women are forced into entrepreneurship as an alternative source of income because of the lack of childcare or flexible work policies in organizations. When focusing on high-tech, high-growth entrepreneurship, the lack of racial and gender diversity has been highly publicized. One of the primary sources of this gap is access to funding. Some argue that women simply aren’t proposing high-quality businesses, but research suggests that even equal quality businesses are not receiving funding. Thus, the gap persists.

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Closing the gender funding gap for women entrepreneurs

Closing the gender funding gap for women entrepreneurs

Men entrepreneurs tend to raise more money for their startups than women entrepreneurs. In fact, research has shown that only 2% of venture capital financing in the United States is allotted to women founders, even though women-founded companies make up 40% of private companies in the United States. This research investigates how this gender gap in funding occurs, and how to close it. Through a field study at an annual startup launch competition from 2010 to 2016, and a subsequent controlled experiment with investors, the authors discovered that:

  • Investors tend to ask men entrepreneurs “promotion” questions (related to the potential for growth) and ask women entrepreneurs “prevention” questions (related to the potential for loss or failure).
  • The entrepreneurs who predominantly received promotion questions received significantly more funding than those who predominantly received prevention questions.
  • To close the gap, investors can be more balanced in how they question men and women entrepreneurs. Additionally, women entrepreneurs can answer prevention questions in a promotion-focused way, i.e. pivot from a question about loss potential to an answer about growth potential instead.