If gender equality promises benefits to everyone, why aren’t we embracing it? Are politicians such as Angela Merkel, Theresa May and Hillary Clinton, and public figures including Beyoncé, the 50 foot women we need to save the day? Catherine Mayer tackled those questions and more in “Attack of the Fifty Foot Women: How Gender Equality Can Save the World!” on April 26, 2017
institute gender and economyAbout the Book:
Catherine Mayer’s book “Attack of the Fifty Foot Women,” takes readers through her years as a journalist and as Editor at Large for TIME magazine, her experiences in forming the Women’s Equality Party, and insightful research into the global reality of gender inequality.
Mayer says: “You may have noticed a popular refrain in public life at the moment: ‘Men have made a mess. We need women of stature to clear it up’. This book tests that proposition and asks what else the power of women, unleashed, might achieve. A lot of research points to the economic benefits of increasing female participation but what else would change? Are Equalians happier? What’s going on in Equalian homes and workplaces? Who’s looking after the children? Does the air smell cleaner? What’s on TV? It wasn’t until I started advocating for gender equality on doorsteps and at meetings of the Women’s Equality Party that I realized everyone struggles to imagine a gender equal society, because nowhere on the planet does such a society exist. My book works to plug that gap.”
Through deep and sometimes hilarious accounts of her own journey, as well as studies and interviews with experts and leaders in diverse fields, Mayer illuminates the obstacles holding women back and how much women contribute in the face of these daily setbacks. She also reveals her visions of a truly gender balanced society—a place that she calls “Equalia,” and shows readers how to get there. The book will be published in hardback, eBook and audio download on International Women’s Day (8 March 2017).
About the Author:
Catherine Mayer is a bestselling British author and journalist, and the co-founder of the Women’s Equality Party (WE) in the UK.